The exhibition that made the round of Greece!
8-10 DEMOs every month.
Throughout 2013, our company conducted an average of 8 – 10 DEMOs every month at its customers’ stores in its distribution area. In this way, he presented the use of DEWALT® power tools to end consumers, giving them the opportunity to ask DEWALT® experts about applications and specialized questions about technical issues of use and maintenance of the tools.
Success in the market
DEMOs are a blockbuster, a mobile exhibition of DEWALT® tools! The entire range of DEWALT® professional tools is presented on site at their points of sale in specially designed areas for demonstration and use of the tools.
At the same time, end users who just bought a DEWALT® tool could enter a raffle for a trip to Crete for 2 people. After all the DEMOs were over, the winner was Konstantinos Sourgiadakis, a customer of the “DETSIKA BROS P.C.” retail store, who made the lucky trip.
Sales promotion
During the DEMO events, our company boosted the sales of the retail points with the significant experience of DEWALT® in large events, which is also a major sponsor of MOTOGP, while thanking the cooperating stores for the perfect cooperation.
